Event Details
While the world is consumed with the current crisis, consumers are still selecting brands into their homes. What brands clear the test and why? A growing buyer value lies the answer to: “is this product produced in a sustainable and ethical fashion?” Sustainable operations are moving from marketing and public relations positioning to being embedded in the product experience.
Join this discussion on how new technologies are providing transparency and assurance to consumers regarding fair labor, lower use of natural resources, eco-friendly packaging, and positive carbon footprints.
Today’s companies are looking beyond showing what they do with the products in a sustainable and ethical manner to looking downstream and upstream from the materials to the transportation and disposition of their products. This shift needs a new way to share trusted, auditable information that is openly shared and free from manipulation. Companies are now adopting blockchain as the assured way to share the information.
The discussion will share use cases on how the technology is being used and where it is headed in helping provide the keys to a better planet.
- Friday — May 15, 2020
8:30AM - 9:15AM - Virtual
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The Organizer
Friday Morning Coffee Meetup
Friday Morning Coffee Meetup is a weekly speaker series that highlights local innovators and provides the local community an inside look on the innovation happening in our city.